Social media websites are powerful communications tools that can affect organizational and professional reputations. Because social media sites have the capacity to blur the lines between personal voices and institutional voices, UNC Charlotte requires that its offices, departments, centers, colleges, schools, or programs adhere to specific policy requirements.
On Sept. 28, 2020 a new University Policy 317, Social Media Policy, was established to minimize risk, streamline brand identity and account management and better equip the UNC Charlotte social media network for the growing number of issues management that occur on University-affiliated social media channels.
Also approved were Supplemental Regulations.
The University considers that Social Media channels include, but are not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, TikTok, and platforms using interactive geo-location services and any other related systems.
The College’s OneIT representatives and the College Communications Office support the College’s web presence. The goal is the creation, management, delivery and sharing of web content across colleges and departments at the University while also collaborating on standards for branding, accessibility, and communications.
The College OneIT team also has developed Faculty Connections, a platform designed to host a variety of sites, including those for faculty profiles, projects, research and blogs. Each College faculty member has a site, editable by the faculty member. Many other colleges at UNC Charlotte also are using this platform for faculty sites.
The College sites include:
Policies, Guidelines, and Tools
When posting content to official university websites — including social media — the same laws and rules that govern our work elsewhere can come into play, such as the Americans With Disabilities Act, FERPA, laws related to public records and other statutes. Social media sites and websites managed by “sub-units” of the university — such as departments or colleges — are considered official sites. When in doubt, remember to consult with the College Communications Office. Staff in the Communications Office can also connect you with the Office of Legal Affairs and University Communications as needed.